A comprehensive guide to understanding and communicating key startup concepts. Your Go-To Resource for Startup Terminology: A Glossary of Key Metrics, Definitions, and Formulas
Churn rate is a measure of the percentage of customers or users who stop doing business with a company over a given period of time.
Read MoreCohort analysis is a method of dividing customers or users into groups, or cohorts, based on common characteristics or experiences.
Read MoreA commercial invoice is a document that provides detailed information about a commercial transaction between a buyer and a seller.
Read MoreThe contribution margin is a measure of the amount of revenue that is available to cover fixed costs after variable costs have been accounted for.
Read MoreA convertible note is a type of debt financing that allows the borrower to convert the loan into equity in the future, usually at the time of a specific event such as the company reaching a certain valuation or the issuance of new shares.
Read MoreCost per click (CPC) is a metric used in online advertising that measures the amount an advertiser pays for each click on their ad.
Read MoreCost of Goods Sold (COGS) is a measure of the direct costs associated with producing the goods or services that a company sells.
Read MoreCost of sales, also known as cost of goods sold (COGS), is a term used in accounting to refer to the direct costs associated with producing the goods or services that a business sells.
Read MoreCross-selling is a sales technique that involves encouraging a customer who has purchased a product or service to also purchase a related product or service.
Read MoreCurrent assets are assets that can be easily converted into cash within one year or less.
Read MoreCurrent liabilities are obligations that a company is expected to pay within one year or within the company's operating cycle, whichever is longer.
Read MoreCustomer Acquisition Cost (CAC) is a measure of the cost associated with acquiring a new customer.
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