A roll-up vehicle, also known as a RUV, is a company that is created specifically for the purpose of acquiring and consolidating smaller companies in a particular industry or market. Roll-up vehicles are typically formed by private equity firms or other investors who are looking to capitalize on opportunities to create value through consolidation. The goal of a roll-up vehicle is to acquire a number of smaller companies, integrate their operations, and realize synergies and cost savings, with the ultimate goal of creating a larger, more competitive and profitable company. Roll-up vehicles are a common strategy in industries where there are many small and fragmented players, such as in the tech sector.