Gross merchandise value (GMV) is a measure of the total value of goods sold through a particular platform or channel. GMV is a commonly used metric in e-commerce, as it provides a broad overview of the total value of sales made on a website or app.
For example, let's say an e-commerce company sells a variety of products on its website. In a given month, the company sells $100,000 worth of products. The company's GMV for that month is $100,000, as this is the total value of the products sold.
GMV is an important metric for e-commerce companies, as it provides insight into the overall performance and growth of the business. By tracking GMV over time, companies can identify trends and patterns in their sales and make data-driven decisions about how to improve their operations. Additionally, GMV is often used by investors and analysts to evaluate the potential value and growth of an e-commerce company.