Bookings

Bookings refer to the total value of customer orders that a business has received for goods or services. In other words, bookings represent the total amount of revenue that a business expects to generate from its customers in the future. Bookings are different from revenue, which is the actual amount of money that a business has received from its customers. Bookings are an important metric for businesses because they provide an indication of future demand for the company's products or services. Bookings are often used in sales and marketing to help forecast future revenue and to set targets for sales teams.