November 30, 2022

KPIs you need to track while running a startup

KPIs you need to track while running a startup

Managing a business may take time and effort. To make sure your business is moving in the correct path, you must monitor a broad range of factors, including your stock, finances, competition, market trends, and client happiness. However, given how stressful managing a  small company can be, it's easy to lose track of the larger picture of your company's overall success. Is it growing, stable, or worse, declining?

Businesses can track a variety of key performance indicators (KPIs) while attempting to achieve certain objectives. Below is a breakdown to enable you in deciding what and how to track.

What are KPIs?

Key performance indicators - KPIs are the important metrics you must monitor in order to have the strongest influence on your business's strategic results. KPIs enable your team to concentrate on what's essential and support your plan. KPIs are ideal for measuring the overall progress of one's business and it's always better to get reports in an early stage! 

How to choose the right KPIs for small businesses?

Small company KPIs track your progress against specified targets, such as high-level business objectives and position objectives. Metrics can differ based on the sector and your industry or finance models. To obtain insight into processes and the success of goal-related actions, select appropriate indicators, and KPIs. 

Determine the measurements and KPIs essential to maintain your firm on track after taking a good look at your quarterly or annual business goals

Key Performance Indicators (KPIs) -  not all of them may be considered "important", not all of them are equal in value, notably not for small and medium enterprises. SMEs want Metrics that really are simple to monitor & comprehend, so this gives essential insight into how to manage the company successfully.

When selecting your KPIs, keep  your overall business in consideration:


Concentrate on KPIs which are more pertinent to your phase of company: 

Various KPIs will become more significant at various stages of the company. An emerging business that wants to manage its cash flow places more focus that day sales current (DSO) indicator. A much more established organisation might be less concerned about DSO. 

Consider your company's objectives in measuring progress: 

You may have goals for your consumers or customers, personnel, management, or advertising. You can measure the things that matter for your business with the aid of effective KPIs. Selecting KPIs based on your overall business goals will increase their value. For example, certain organisations may place a premium on customer pleasure and lifetime value.

Take into account both trailing and rising indications:

You must incorporate combined trailing and key indicators. For instance, customer satisfaction is indeed a key indicator which examines ahead and can affect outcomes. 

A weak correlation, on the other hand, is back into the past and therefore can tell you about company prior results, including such profitability.

Key performance indicators you should track:

Average revenue per user (ARPU)

This metric reveals how much money you are making from each one of your engagement with customers. Firms with such a low ARPU cannot possibly spend that much on customer acquisition or more pricey kinds of customer support than startups with a high ARPU. 

Monthly active users (MAU)

MAU shows the overall quantity of people who frequently use the service each month. It provides a clearer picture of how well your startup can draw in new customers and hold on to current ones. 

Monthly recurring revenue (MRR)

MRR quantifies a company's predictable monthly revenue, which is critical for cash flow analysis. It is calculated by multiplying the number of clients or sales by the Average Ticket.

Annual recurring revenue(ARR)

ARR measures annualized recurring revenue. Annual recurring revenue can be used as a benchmark of revenue in the next 12 months (assuming no changes in the number of users or sales).

Burn rate

The burn rate expresses how quickly the startup is spending money. Burn rate is the actual amount of cash that has decreased in a period of time(generally one month). If the company is not burning sufficient cash, it might not be investing enough and may fall behind its competitors.

Revenue growth rate

This calculates the % increase in revenue from month to month. It is among the most often used and crucial startup KPIs. A reliable indication as to how rapidly your business is expanding is indeed the revenue growth rate. 

Revenue churn rate

This is the proportion of revenue lost in a given period as a result of downgrades or cancellations. It displays the amount of money lost due to churn, which might assist you in determining whether the churn is originating from small or large accounts. 

Social Media Engagement

If your company relies upon social networks to generate income, this is an important KPI to monitor. Monitoring likes, comments, and views will help you discover what kind of postings assist your business grow. 

The conventional client service strategy isn't any more enough to maintain consumers satisfied and returning. A whole new high school of thinking is arising. It focuses more on establishing, sustaining, and enhancing connections with customers than on placing the most calls or resolving the most problems. 

As just a result, assessing performance is changing as well. 

Customer Health Score 

How often does your consumer use the product? How satisfied are your customers after they buy your product? Which influence has it had on the company? Is the source of discomfort gone? 

Customer service isn't any more just persuading somebody to fill up a sheet of paper and responding to emails and phone calls. Representatives must therefore guarantee their consumers not just to survive but thrive after completing a transaction. They should continue up with clients, give support with difficulties, and aid them in planning ahead of time.

Net Promoter Score (NPS) 

Utilising Net Promoter Score is among the most well-liked methods of measuring client happiness. 

An NPS delivers both qualitative and quantitative data regarding your consumers. In addition to asking the participants to rank the event on a scale ranging, it also requires them to explain their assessment. By doing this, your company will be able to assess client input based on the ratings and, if unusual or unusual findings are found, look into consumer engagement.

Get bookkeeping help

Setting up a good small-business bookkeeping system can be an involved process, especially if you’re not an experienced bookkeeper. Rather than spending enormous time and effort on getting your books up and running, consider turning to Finanshels for help. We’ll set up your bookkeeping system to ensure that your business is starting off right– and we’ll save you a huge amount of stress. Want someone to help you organize your bookkeeping system? Try Finanshels

Revolutionize Your Accounting with

Book Free Consultation
Bader Al Kazemiquote
"If you ever do any financial modeling/forecasting, I seriously can't recommend Finanshels enough. they are a dependable team of professionals who work hard to deliver results."
Bader Al Kazemi
Founder, Optimize App
Join our newsletter
From the best Financial Accounting Services provider in UAE
We care about your data in our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.