The net movement of cash in and out of your business. In the UAE, particularly for small businesses, poor cash flow — not lack of profit — is the most common reason businesses fail.
Positive cash flow means more money is arriving than leaving. Negative cash flow means the opposite. Cash flow and profit are not the same thing — this distinction trips up many UAE founders. A business can be profitable on paper (showing a net profit on its P&L) and simultaneously cash-flow negative if clients are paying slowly, large VAT payments are due, or inventory has been purchased in advance. In the UAE, poor cash flow — not lack of profit — is the leading cause of SME failure.
Watch out: When the FTA issues a VAT refund, it can take 20 business days or more to process. Plan your cash flow to accommodate this lag, particularly if you are export-heavy or have high input VAT.
See also: Cash Flow Forecast, Working Capital, Accounts Receivable (AR)

